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Methodologies

Methodologies

4SiGHT market research company offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

Qualitative Methodologies

Classical Methods
Leading Edge Methods
Focus Groups
Individual Depth Interviews
Online Focus Groups
Online Communities
Online IDIs
Photo Ethnography

  1. Develop an initial understanding of an issue or problem
  2. Look for a range of ideas and feelings about something
  3. Understand different perspective between groups and categories of people
  4. Uncover underlying motivations and factors that influence decision making and opinions
  5. Explain findings from a quantitative study
  6. Provide information needed to design a quantitative study

Quantitative Methodologies

Classical Methods
Leading Edge Methods
Central Location Test
Face to Face Paper&Pen Interviews
CATI
Face To Face Touch Pad Interviews
Online Interviews
Mobile Interviews
Mystery Shopping
Exit Interviews

  1. Recommend a final course of action
  2. Find whether there is consensus on a particular issue
  3. Project results to a larger population
  4. Identify evidence regarding course-and-effect relationships
  5. Describe characteristics of relevant groups of people
  6. Test specific hypotheses and examine specific relationships
  7. Test specific hypotheses and examine specific relationships

DIGITAL METHODOLOGIES

4SiGHT leading qualitative research company in UAE, offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

To find out more about conducting Qualitative research in UAE, please reach out to one of our marketing research consultants at 201, SABA Tower 1, Cluster E, Jumeirah Tower (JLT), Dubai, UAE or info@4sight-global.com

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