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Neurolab & Behavioural Science

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الحلول

Neurolab & Behavioural Science

It’s the age of behavioural economics. Economics that is driven by human irrationality. Consumers say one thing and then do something completely different. The reason is hidden in our subconscious. This is why, analyzing both Explicit (system 2 – rational responses) and Implicit (system 1 – unconscious mind, emotional responses) is important. Combining the best of these two worlds would gets us the complete picture that helps make business decisions based on real customer insights.
Combining insights from both System 1 & System 2 is especially great for…

ADVERTISING
RESEARCH

BRAND
RESEARCH

CATEGORY
RESEARCH

UX/UI
RESEARCH

CUSTOMER EXPERIENCE
RESEARCH

PRODUCT OR
PACKAGE TESTING

EMPLOYEE
RESEARCH


   

WEBSITE
TESTING

   

الحلول

NeuroLab is your one-stop solution for a full-cycle neuromarketing research. It allows you to collect data via surveys, eye tracking, EEG, emotions measurement and mouse tracking all at once. 4SiGHT has its own NeuroLab suite to conduct research in UAE, Saudi Arabia and other countries within our region.

loan

NeuroLab: Eye Tracking: Discover what customers

    90% of the information we perceive is visual. Our experiences, including retail experiences are mostly visual. Eye Tracking delivers high-quality precise data about customer perceptions of products and advertisement material. Data is presented in form of visuals – heat maps, gaze plots, opacity maps. You can also get statistics on areas of interest you select. Eye Tracking is effective for testing videos, websites, packaging, images, product shelves, design layouts, etc.
Customize Loan Offer

NeuroLab: Brain Activity, EEG: Discover how customers

    EEG (Brain Activity) is the method of recording electrical activity generated by the brain. EEG measures brain activity, giving you more insights to how people react to your product. Consumer attention levels are measured and recorded, while he/she is viewing preselected materials. Data output in form of a graph shows you how focused customers are at each particular moment of viewing the product – whether the consumer’s attention to the stimuli was high or low. EEG is effective for testing videos, websites, advertisements and marketing messages.
Refinancing Solutions

NeuroLab: Emotion Measurement: Discover what customers

    Emotions are the key to the effectiveness of an advertisement. Emotions measurement shows you how your products or marketing materials make consumers feel – delighted, skeptical, angry…? Facial coding allows to capture your consumer’s feelings once they are exposed to the product/service. Data output shows the range of emotions consumers expressed, while looking at the advertisement, website, product, commercial, packaging, design layouts, etc.
loan

NeuroLab: Mouse Tracking: Discover how customers

    Mouse Tracking gives you accurate data on consumer online behaviour. Mouse movements and clicks show, if consumers choose to click on your banner ad, what they do next and when they leave the page. Data output is presented in a form of statistics based on your area of interest. It is a great way to understand noticeability of small elements, action buttons, links and make sure customers find what they are looking for.
Customize Loan Offer

NeuroLab: Implicit Priming Test: Discover customers

    How biased are you? Nobody wants to think and moreover admit publicly that he/she has gender, race, age or any other biases. People lie and hide their real emotions. So how can we figure out the real attitude to things? With Implicit Priming Test, you can discover the consumer’s thoughts outside of conscious mind. It (IPT) is a subset of IRT approach (Implicit Reaction Time) that combines elements of the Semantic Priming Task and the Implicit Association Test. It allows the capturing and measurement of unconscious reactions to external stimuli. IPT helps to understand consumers real attitude to the test object by comparing the speed of response provision in combination with objects and various statements or characteristics. IPT is effective for testing – brand names, logos, symbols, products, packages, concepts, advertisements, celebrities, TV presenters, Actors, political personalities, etc.
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